YOXI: Social Biking Innovation

YOXI: Social Biking Innovation
technology

The YOXI platform is helping to spread new ideas around bike sharing and community.

Maria Vrachnos
  • 21 july 2010

YOXI- Social Biking Innovation

Bike sharing in New York? Impossible! Or maybe not? A team participating in YOXI (a social innovation competition) proposes that Zipcar extend its car sharing model to include bicycles. Zipcar’s 200 secure parking locations in Manhattan solves New York’s security concerns, allows for one-way trips, and means no expensive set-up costs for the city. The team believes the innovation means a real grassroots brand extension for Zipcar, inviting more users, projecting a greener brand image, and presenting more comprehensive transportation options for city dwellers. Watch the team’s pitch below.


Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.