YOXI: Social Biking Innovation
The YOXI platform is helping to spread new ideas around bike sharing and community.
Bike sharing in New York? Impossible! Or maybe not? A team participating in YOXI (a social innovation competition) proposes that Zipcar extend its car sharing model to include bicycles. Zipcar's 200 secure parking locations in Manhattan solves New York's security concerns, allows for one-way trips, and means no expensive set-up costs for the city. The team believes the innovation means a real grassroots brand extension for Zipcar, inviting more users, projecting a greener brand image, and presenting more comprehensive transportation options for city dwellers. Watch the team's pitch below.