After all the virtualization we've been seeing, this design is a notable about face towards a collection of totemic objects rather than an invisible, singular cloud of data.

Belgian artist Sylvain Willenz has designed a new hard drive range from Freecom. The CLS external mobile hard drive draws inspiration from cassette tapes and floppy drives of yesteryear and incorporates a labeling system on it to help users organize and personalize their hard drives. The labels are protected by a removable transparent window, and each drive comes with extra colored labels and a dock that can accommodate three drives and connect them to a computer simultaneously via a USB cable.

After all the virtualization we’ve been seeing, this design is a notable about face towards a collection of totemic objects rather than an invisible, singular cloud of data.

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