Anomaly uses its creative resources in an attempt to bring back the Major League Soccer team.

Several nimble, innovative ad agencies have sought to diversify the company business model by expanding their portfolio beyond traditional client business (and production). We've discussed several examples of agencies investing in product development before, including Anomaly. Anomaly's most recent (and ambitious) venture involves reviving the New York Cosmos Major League Soccer team; this entails the establishment of New York Cosmos LLC, the creation of a 120-page prospectus, and the recruitment of investors and international soccer icon Pelé, among other items.

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