'The Wilderness Downtown' project uses the Chrome browser and HTML5 to tailor a real-time, custom music presentation for individual viewers.

Google and Arcade Fire launched ‘The Wilderness Downtown” today – a musical experience made specifically for the browser. The project capitalizes on advancements in web and browser technology to craft an experience that is deeply personalized for each viewer by playing out through the streets you grew up in. Set to Arcade Fire's new single, the project uses HTML5, Google Maps, an integrated drawing tool, and multiple browser windows which move around the screen. It was created by writer/director Chris Milk.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in