Beauty By Design: An Industry Leader Rethinks Its Package

Beauty By Design: An Industry Leader Rethinks Its Package

Procter & Gamble unveils a new, 100% recyclable sugarcane-based packaging

Jackie Rangel
  • 25 august 2010

Beauty giant Procter & Gamble recently announced that starting in 2011, their Pantene Pro-V, Cover Girl and International Max Factor product lines will feature a renewable sugarcane-based packaging from Brazilian plastics manufacturer Braskem. This new material will not only come from a renewable resource (sustainably grown Brazilian sugar cane), but it will be 100% recyclable as well. According to PlasticsToday,

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