Black City Totem: Innovative Packaging For Digital Downloads

Black City Totem: Innovative Packaging For Digital Downloads
Advertising

Record label Ghostly finds a new way to offer value in the age of online distribution with Matthew Dear's latest release.

Lisa Baldini
  • 3 august 2010

Over the last decade, the music industry continues to face perhaps it’s biggest hurtle: how to offer value in the age of digital distribution and a culture of free. While artists can and will generate money from touring, labels have become somewhat of an endangered species. In the wake of this, labels look for added value packaging that entice record consumers; this can often lead to cheesy promo codes and bonus footage, but sometimes the label seems to get it right.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.