Black City Totem: Innovative Packaging For Digital Downloads

Black City Totem: Innovative Packaging For Digital Downloads

Record label Ghostly finds a new way to offer value in the age of online distribution with Matthew Dear's latest release.

Lisa Baldini
  • 3 august 2010

Over the last decade, the music industry continues to face perhaps it’s biggest hurtle: how to offer value in the age of digital distribution and a culture of free. While artists can and will generate money from touring, labels have become somewhat of an endangered species. In the wake of this, labels look for added value packaging that entice record consumers; this can often lead to cheesy promo codes and bonus footage, but sometimes the label seems to get it right.

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