Brand Engagement: The Case For Live Video

Brand Engagement: The Case For Live Video

Some insights from Gatorade and Burberry on how to effectively use the medium.

Paloma M. Vazquez
  • 3 august 2010

A recent article in Forbes discusses how an increasing number of advertisers have started using live, online video, via platforms like Ustream, Livestream and, to engage consumers with compelling original content.

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