Brand Engagement: The Case For Live Video

Brand Engagement: The Case For Live Video
technology

Some insights from Gatorade and Burberry on how to effectively use the medium.

Paloma M. Vazquez
  • 3 august 2010

A recent article in Forbes discusses how an increasing number of advertisers have started using live, online video, via platforms like Ustream, Livestream and Justin.tv, to engage consumers with compelling original content.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.