Brand Identity: Lorenzo Marini Responds To PSFK Future Of Health Report

Brand Identity: Lorenzo Marini Responds To PSFK Future Of Health Report

A metaphoric brand identity for community health workers.

Scott Mioduszewski
  • 5 august 2010

10 foh lorenzo marini

Brand Identity

Brand Identity: Logo + Concept

The idea of the community led us to a simple concept. Every day community health workers wake up in local villages and communities, and their work is vital for the population. They are like the sun. And also, they are like a shelter, a tent, a warm place to stay. Sun is light, life and hope.

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