Brand Identity: Lorenzo Marini Responds To PSFK Future Of Health Report
A metaphoric brand identity for community health workers.
Brand Identity: Logo + Concept
The idea of the community led us to a simple concept. Every day community health workers wake up in local villages and communities, and their work is vital for the population. They are like the sun. And also, they are like a shelter, a tent, a warm place to stay. Sun is light, life and hope.
So the rays and the circle represent the sun. The tent is a shelter but it is to us also a remembrance of the protection of God not based upon our righteousness.
But upon his infinite mercy. A man under the tent represents the human aspect of the logo.