Building A Brand: The LA Marathon

Building A Brand: The LA Marathon
technology

The event serves as a case study for how to use digital media to build community among participants - and viewers.

Paloma M. Vazquez
  • 16 august 2010

This year’s World Cup will likely serve as a case study for the sports industry on how a large-scale (in this case, global) sporting event can utilize social media to build excitement and a sense of community among a wide-spread audience of global fans. On the flip side, the LA Marathon might serve as a case study for how to use digital media to build community among participants – and viewers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.