In Brief

The crowdsourced analog game competition narrows the field to 10 finalists.

We’d written a short while back about Cadbury’s Spots v Stripes Pocketgame competition, a game creation challenge encouraging people to play leading up to the London 2012 Olympic and Paralympic Games. As an update, the judges have shortlisted the 10 best games, which are now open to public voting. From here, the best two will be physically made and put into Matterbox in the Fall. The below video recounts the story and competition thus far.

The Pocketgame competition continues to be a creative means of crowdsourcing the idea behind a game – and of encouraging old-school, analog design to add value in the age of digital gaming and design. It also feels like a natural embodiment of the Olympics’ spirit of play, competition – and of Cadbury’s role as treat sponsor.

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