A "closed, sorry for the inconvenience" sign posted by a local merchant got us thinking about how shops can strive to be more customer-friendly.

It’s clearly becoming increasingly critical to for businesses to shift their thinking towards the heavily customer-centric in order to stay successful. So when we walked past the above note posted in a SoHo boutique, we couldn’t help but wonder about customers who make trips out of their way to visit a merchant or service, only to find a note similar to the above. It seems there’s an simple opportunity here for merchants to deal with unplanned closings in a more customer-focused way. Instead of just leaving a barely-comforting “sorry for the inconvenience,” perhaps they include something to the effect of “Did you come here specifically to visit us? Let us make it up to you: call/text/tweet and we’ll arrange a time for you to come in.”

This content is available for Premium Subscribers only.
Already a subscriber? Log in