Community Of A Community: Lorenzo Marini Responds To PSFK Future Of Health Report
Creating a unified connection between UNICEF and community health workers using a simple "brand idea."
Creating A Community Of A Community
Starting point of our quest was the simple idea that man is a social creature.
That man has feelings. And, most of all, the opportunity to share our feelings with someone else is fundamental to feel alive. Being part of a group makes us stronger than feeling abandoned to ourselves. Moreover belonging to a group of people experiencing the same way of life, duties, difficulties, give us the opportunity to feel the understanding, the comfort, the comprehension, and the warmth of a family.