The Growing Market for Mobile Coupons – and Contextual Relevance
An infographic speaks to the power of the mobile coupon offer to drive consumer behavior - regardless of delivery vehicle - while a new app seeks to provide more contextually relevant, automatic location-based offers to users at a retail location.
According to this compelling infographic, mobile coupons appear to be what is driving the mobile advertising market’s growth – and are the most motivating to consumers. Mobile coupons were a $90 million market in the U.S. in 2009, but are expected to grow to $6.5 billion in 4 years. Particularly convincing is that coupons and purchase incentives drive people to spend far more than they would have without said coupon – on average, from $122 without a coupon to $216 with.
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