is a new service for bloggers and advertisers to ensure transparency when publishing brand-related content.

We were recently introduced to, a service by which to transparently disclose your connection (if any) to the content you publish. aims to provide bloggers and advertisers with a set of easily identifiable disclosures and codes that can be used to identify any material connections in blog posts, tweets or other communications.  The service can be used by accessing's (free) standard disclosures, signing up for a account to use and manage custom disclosures, or by joining an existing marketing campaign. The service also presents an opportunity for advertisers to manage disclosures across multiple brands and campaigns, to maintain audit trails of the disclosure process.

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