Ed Cotton: Nike And Sketchers – Mass Vs. Cool

Ed Cotton: Nike And Sketchers – Mass Vs. Cool
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Sketchers has emerged as an unlikely victor in the new battle in the athletic shoe market, toning shoes.

Ed Cotton, BSSP
  • 6 august 2010

Sketchers has emerged as an unlikely victor in the new battle in the athletic shoe market, toning shoes.

The category was blossomed in the past 24 months and is expected to be worth $1.5 billion this year. Sketchers developed the market with its Shape-Ups brand and is leaving others like Nike, trailing in its wake.

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