HBO are going all out to promote their new Martin Scorsese series "Boardwalk Empire." The unusual thing about the effort is how they've enlisted the help of three brands; Harrah's, Macy's and Canadian Club.

According to the NYT, HBO are going all out to promote their new Martin Scorsese series Boardwalk Empire. The unusual thing about the effort is how they’ve enlisted the help of three brands; Harrah’s, Macy’s and Canadian Club.

Since the show is set in the era prohibition era, it might seem surprising to see Canadian Club playing such a prominent role, but apparently the brand was firmly associated with the period; Al Capone was rumored to have smuggled the brand from Windsor Canada, to Detroit.

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