encycloPDF: Wieden + Kennedy New York Responds To PSFK Future Of Health Report

encycloPDF: Wieden + Kennedy New York Responds To PSFK Future Of Health Report
technology

A way to turn discarded mobile devices into text-based medical encyclopedias.

Erik Hanson
  • 3 august 2010

02 foh wk ny concepts

W+K EncycloPDF

encycloPDF: A way to turn discarded mobile devices into text-based medical encyclopedias.

Mobile devices today are capable of amazing things. We can record HD video, surf the Web, get GPS directions and play 3D games, just for starters. But while we continue to discard last year’s “outdated” devices in favor of new ones with better cameras, faster processors or cooler apps, there is an incredible amount of collective power in the devices left behind.Consider your old cell phones. even in places with limited or no access to actual cell phone service, these secondhand devices can serve as very simple offline computers with a basic display. Unwanted Palm Pilots, old flip phones and even graphing calculators can fall into this category. How can we prepare these devices for a second life in another part of the world? What’s the most effective use of their 5Mb storage space? What can we show on a screen that’s 160×120 pixels?

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