enovate: A New Generation of Chinese ‘Nerdy Guys’

enovate: A New Generation of Chinese ‘Nerdy Guys’
technology

A unique niche of young Chinese guys is currently being carved out amongst Post-80’s and Post-90’s Chinese Youth. This is the Nerdy Guy.

enovate
  • 19 august 2010

A unique niche of young Chinese guys is currently being carved out amongst Post-80’s and Post-90’s Chinese Youth. This is the Nerdy Guy.

Being the only child in their families, Nerdy Guys are used to receiving love, care, and sole attention of elder family members. As they emerge into their early to mid twenties, Nerdy Guys often find they are not the sole focus in real society, lacking capabilities to change the world into what they have imagined. Thus, they escape to a fictitious space to seek their stage. It is in animation, movies, music and games where solace is found. It is in this fictitious space where Nerdy guys share stories of realizing their true dreams and finding new channels to communicate with others who share common beliefs.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.