A unique niche of young Chinese guys is currently being carved out amongst Post-80’s and Post-90’s Chinese Youth. This is the Nerdy Guy.

A unique niche of young Chinese guys is currently being carved out amongst Post-80’s and Post-90’s Chinese Youth. This is the Nerdy Guy.

Being the only child in their families, Nerdy Guys are used to receiving love, care, and sole attention of elder family members. As they emerge into their early to mid twenties, Nerdy Guys often find they are not the sole focus in real society, lacking capabilities to change the world into what they have imagined. Thus, they escape to a fictitious space to seek their stage. It is in animation, movies, music and games where solace is found. It is in this fictitious space where Nerdy guys share stories of realizing their true dreams and finding new channels to communicate with others who share common beliefs.

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