Evolving Advertising To Become The ‘Object Idea’

Evolving Advertising To Become The ‘Object Idea’

Hugh MacLeod expands on the idea of the social object.

Paloma M. Vazquez
  • 17 august 2010

Hugh MacLeod’s recent post on Gaping Void introduced us to the notion of the object-idea. MacLeod proposes that the future of advertising is for brand communications to be replaced (in its current form) by an object-idea. An object idea can be described as a social object that articulates a purpose-idea – which of course requires a break-down of what each concept is;

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.