Evolving Advertising To Become The ‘Object Idea’
Hugh MacLeod expands on the idea of the social object.
Hugh MacLeod’s recent post on Gaping Void introduced us to the notion of the object-idea. MacLeod proposes that the future of advertising is for brand communications to be replaced (in its current form) by an object-idea. An object idea can be described as a social object that articulates a purpose-idea – which of course requires a break-down of what each concept is;