The country declares a National Sound Week in an attempt to maintain their cultural heritage.

Western culture is known for its ocular-centricism that places emphasis on deriving meaning through images and visual cues. Yet for many cultures, sounds can form a large part of their identity. Mexico is one such country who values sound as an integral part of its heritage.

Recognizing these sounds as a precious cultural commodity, the Mexican government recently deemed this week National Sound Week, with the goal of raising awareness about “endangered sounds.”

USA Today reports:

A series of four notes on a pan flute means the scissor-sharpening man is in the neighborhood. A ringing hand bell means the garbage truck is here. In parks on weekends, balloon vendors announce themselves with a buzzing plastic whistle.

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