George Parker: I Know Nothing… Nothing!
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
Those immortal words of Sergeant Schultz in Hogan’s Heroes (Hogan’s wha???) sum up the current, continually festering state of the ad biz. Or to paraphrase another long dead guy, “No one in advertising knows anything about anything.” Yeah, I know, it won’t be long before people are paraphrasing me.
So, what am I on about this week? The increasing obsession with teams… Dedicated teams… Teams for a single client… Teams comprised of hacks who can’t find employment in a regular agency… Teams that rarely, if ever, make sense. This shit is what happens when one of the big douchenozzle holding companies comes up with an idea they believe clients are going to wet their knickers over. Namely, we will start a dedicated agency, or collective, or kibbutz, or ashram, which is totally and completely dedicated to your business. They will eat, sleep, defecate and fornicate, just for you.