George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

A piece in this week’s AdWeek, titled “Are You Being Served – Customer service counts as much as ever,” made me do a Homer Simpson and say “Duh!” That was before swigging my next can of Duffs. I mean isn’t that a rather obvious statement? Then I started to think about all the hoopla we continually read about how brands need to jump on the social networking bandwagon by engaging in conversations, creating a dialogue, friending, tweeting and generally becoming a BFF, Homie, Bud, wanker, or whatever with existing and potential customers. But shouldn’t you be thinking about what those conversations might be?

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