George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

A piece in this week’s AdWeek, titled “Are You Being Served – Customer service counts as much as ever,” made me do a Homer Simpson and say “Duh!” That was before swigging my next can of Duffs. I mean isn’t that a rather obvious statement? Then I started to think about all the hoopla we continually read about how brands need to jump on the social networking bandwagon by engaging in conversations, creating a dialogue, friending, tweeting and generally becoming a BFF, Homie, Bud, wanker, or whatever with existing and potential customers. But shouldn’t you be thinking about what those conversations might be?

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in