Getting Mainstream Users To Check In
The New York Times looks at how location-based services are trying to attract a wider user base.
With Facebook joining the bandwagon of location-based services, it may seem that these networks are taking off and heavily used by people. But the reality is quite different, as the New York Times finds out. According to Forrester Research, only 4 percent of Americans have ever tried any of the location-based services and only 1 percent use them on a weekly basis. To entice more people into using their services, companies have initiated several added benefits such as reward coupons for users who “check-in” using their apps.