Give City: Wieden + Kennedy New York Responds To PSFK Future Of Health Report

Give City: Wieden + Kennedy New York Responds To PSFK Future Of Health Report

Give City is a social online “game” that visualizes contributions to real communities with real needs on a world map that can then be shared and compared with friends.

Erik Hanson
  • 3 august 2010

02 foh wk ny concepts

W+K Give City

Give City: Using the power of social gaming to make giving more interesting & fun.

It’s no secret that social online games have become an important and enduring part of our online lives – from the classics like World of Warcraft (where, according to Institute for the Future’s Jane McGonigal, gamers have spent a collective 5.9 million years playing), to the more recent mainstream games like Farmville and Social City. But for all the time and attention we give to the problems within these virtual worlds, we haven’t even scratched the surface for ways to harness this collective energy for good in the real world. Social gaming represents an entirely new paradigm for giving.

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