Google Alarm Looks To Make Data Mining A More Transparent Experience

Google Alarm Looks To Make Data Mining A More Transparent Experience
technology

Media artist Jamie Dubs questions privacy in the age of shared information with a new plug-in.

Lisa Baldini
  • 12 august 2010

Jamie Dubs, a member of media art collective F.A.T. Lab, recently unleashed Google Alarm, a browser plug-in that alarms you whenever information from a website you browse pings Google servers. Working off the way Google Analytics, Google Ad Sense and YouTube data mine information from users irregardless of being logged into a Google account, the plug-in works to identify these embedded bugs and making the data mining issue more transparent for the user.

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