Grast Opens NYC Themed Boutique Inside The Subway

Grast Opens NYC Themed Boutique Inside The Subway
Design

An exclusive line of artist designed t-shirts is on offer at this new underground retailer.

Dave Pinter, PSFK
  • 11 august 2010

Retailing in the New York City subway system hasn’t evolved much past the occasional newsstand. Considering around 5 million people ride the subway each day, it is surprising that retail development in the subway hasn’t been more aggressively pursued. Underneath the 42nd Street and 8th Avenue station, storefronts have existed for years. The current mix of retailers in that station aren’t what you would classify as cutting edge. That is until you get to Grast, a new t-shirt and accessories boutique. Opening this past Monday, Grast stocks an exclusive line of New York City themed t-shirts with graphics designed by artists and graffiti writers. The current collection includes drawings of the NY skyline, lots of retro neighborhood graphics, and NYC artist t-shirts. Graft also stocks vinyl toys, watches, and headphones. Nothing for sale at Grast is priced over $100 making it really affordable. All of the t-shirts we saw were $20.

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