Levi’s Recognizes ‘All Asses Were Not Created Equal’

Levi’s Recognizes ‘All Asses Were Not Created Equal’

The Curve ID campaign is the latest in a recent slew of campaigns to embrace women's curves.

Paloma M. Vazquez
  • 12 august 2010

Levi’s has launched a new line of jeans called Curve ID – and a campaign to support it. The line will feature three different cuts designed to address the universal need for women to ‘find jeans jeans that fit us instead of having to fit into the jeans’.

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