Mazda unveils their sophisticated new design language which aims to take the brand in a more aspirational direction.

Ahead of the debut at that this year’s Paris Auto Show, Autoblog got a sneak peek of a Mazda concept car which debuts the new brand design language called ‘Kodo’ which translates roughly to “soul of motion.”. The Shinair Concept is in essence the styling blueprint for every Mazda vehicle the company will produce for the next few years. So Mazda will likely be keen to track the public reaction when this vehicle goes on display.

The Shinari meaning “resistance to being bent,” is a sleek 4-door sedan. The exterior design features smooth surfaces that terminate in sharp edges. The detailing on the exterior features aluminum accent pieces that twist to form vents and light shrouds.

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