Mazda Shinari Concept First To Use New Kodo Design Language

Mazda Shinari Concept First To Use New Kodo Design Language

Mazda unveils their sophisticated new design language which aims to take the brand in a more aspirational direction.

Dave Pinter, PSFK
  • 31 august 2010

Ahead of the debut at that this year’s Paris Auto Show, Autoblog got a sneak peek of a Mazda concept car which debuts the new brand design language called ‘Kodo’ which translates roughly to “soul of motion.”. The Shinair Concept is in essence the styling blueprint for every Mazda vehicle the company will produce for the next few years. So Mazda will likely be keen to track the public reaction when this vehicle goes on display.

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