In Brief

Tomorrow morning at 10.00, Apple will open its largest store, located at the rather regal address of No 1 Piazza, in London’s Covent Garden.

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Tomorrow morning at 10.00, Apple will open its largest store, located at the rather regal address of No 1 Piazza, in London’s Covent Garden. The store is Apple’s 300th and the city’s second. The first London Apple Store, in Regent Street, opened in 2004 and has been Apple’s biggest retail success to date.

It’s been a big summer for Apple. It launched the iPad and the iPhone 4 (both to mostly favourable reviews – although some people suffered from reception issues with their phones) and for the past couple of months, the company’s market capitalisation has averaged at $229.8bn (€174.4bn). That’s $14bn more than Microsoft. And the Covent Garden store is the third global flagship launched by the California-based giant this summer and, it hopes, its best yet.

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