Nike’s ‘I Am the Rules’

Nike’s ‘I Am the Rules’
technology

The new campaign is the latest to celebrate non-comformity and self-expression.

Paloma M. Vazquez
  • 20 august 2010

A new spot by Wieden + Kennedy London for the Nike Air Max 90 (style for Foot Locker) challenges you to not just rewrite the rules, but to be the rules. Sprinkled with appearances from Arsenal football players and other world-famous athletes, the :60 spot celebrates defiance of tradition, expectations, stereotypes and prejudice – and does so via a very colorful, beat-driven execution. The website for the performance shoe capitalizes on star power to feature content utilizing the athletes.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.