A makeshift shop in New York runs on a utopian business model.

For the past few weeks, an interesting and unusual project has been going on in Brooklyn in the form of a store where everything is free. The Brooklyn Free Store doesn't have owners or customers; only a few organizers and people who have donated items for the store and of course, those who come and pick them up. The stuff in the store ranges from used electronics and home appliances to clothes and books. The organizers of the Brooklyn Free Store say that their shop proves the feasibility of recycling goods and offers a substitute to stores that aim at making a profit.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in