Retailing giant increased sales dramatically using a simple strategy.

Over the last 11 months, Nordstrom has increased its sales by making a unique, yet surprisingly simple change in the way it handles its inventory. The company has linked the physical inventory in all of its 115 regular stores to the inventory in its online store, effectively displaying all its stock on its website. Which means, even if the online warehouse is out of stock for an item, the site will still show it as long as it is available in one of its physical stores. The online shopper can then choose it and a store employee will ship it to him.

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