Pagers For Streamlining Birth Registration: Cunning Responds To PSFK Future Of Health Report

Pagers For Streamlining Birth Registration: Cunning Responds To PSFK Future Of Health Report

Using pagers and pictorial guidebooks, expectant mothers in rural communities can easily register their babies.

Scott Mioduszewski
  • 3 august 2010

04 foh cunning concepts

Pagers For Streamlining Birth Registration- Cunning Responds To PSFK Future Of Health Report-1

Pagers For Streamlining Birth Registration


Women are not registering their babies due to the tedious process of traveling long distances to wait in line for an appointment, only to receive a date to return again with their husband and baby for the official registration.


Distribute pagers and pictorial guidebooks that can be passed between expectant mothers in rural communities. The pictorial guidebook will explain why it is beneficial to register their baby. Immediately after the baby is born, the pager button is pressed, and the nearest hospital will be alerted to the exact time/date/location of a new baby (most important elements in a birth certificate). In return, the hospital will send back an appointment/registration time.

Using button functions (click once for “yes”, twice for “no”), they can communicate with the hospital to set an ideal time. This will also function as a tool to specifically calculate annual birthrate by community.

As an added incentive, mothers will be offered travel compensation and a baby care package upon arrival at the hospital.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Cunning Communications. The agency has responded with five ideas; two services and three concepts. The full response is available for download on request here.

PSFK presents the Future Of Health Report for UNICEF

+Cunning Communications
+Electronics & Gadgets
+Future of Health

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