Gearbox has developed an interactive toy that can be controlled with a mobile device.

As the mobile phone takes on increasing utility in our lives with advances in computing power and functionality, it is not only cannibalizing standalone devices like the MP3 player and point and shoot camera, but quickly developing into our primary interface for the world as well. Building on this idea of “phone as life's remote,” Boulder based startup GearBox is working with consumer electronics manufacturers and 3rd party developers to create a series of new devices that can be controlled with the phone. To that end, GearBox's first device is a robotic sphere whose movements are linked to a phone's accelerometer. As users tilt their phone in various directions the smart ball responds in kind.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in