(Pic) A Graphic Double Entendre For IBM

(Pic) A Graphic Double Entendre For IBM

An unlikely pairing between a famed designer and the technology corporation.

Paloma M. Vazquez
  • 18 august 2010

Graphic designer Noma Bar designed a series of beautiful, graphic posters touting the benefits that IBM has facilitated for the cities and countries that employ its services. The posters support IBM’s ‘Smarter Planet’ campaign, which we discussed a short while back. They also wittily employ two images melded into one, in order to illustrate the point. A beautiful campaign – surprisingly for a brand not intuitively associated with beauty – or the arts.

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