Every week, cartoonist Hugh MacLeod will draw an original cartoon that will illustrate an idea from a popular PSFK post.

Every week, cartoonist Hugh MacLeod will draw an original cartoon about an idea from a popular or noteworthy PSFK post.

This week's cartoon inspired by this PSFK article.

Gaping Void

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in