The senior member of Wieden + Kennedy London’s creative department talks about games and interactivity.

On the morning of September 10, PSFK will gather the people behind some of the most inspiring British and European projects that we have covered on PSFK.com. These brilliant creative minds will present their work that explores innovation at intersections of fields that include art, design, branding, retail and technology.

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One of our speakers will be Dan Hon, a senior member of Wieden + Kennedy London’s creative department who specializes in games, play and new ways of storytelling. Dan will share his views on the future of gaming and how fun fits into the bigger picture. In advance of the talk, we asked him about his current creative projects and inspirations:

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