Rebranding Baby Carrots As ‘Junk Food’

Rebranding Baby Carrots As ‘Junk Food’

A new marketing campaign aims to promote a healthy snack alternative to school children.

Naresh Kumar
  • 31 august 2010

The billion dollar salty snack food industry has just got a worthy competitor in the form of the humble baby carrot. Nearly 50 baby carrot growers have initiated a new marketing campaign that aims to target the lunch boxes of school children across the US. The campaign has been created by Crispin Porter + Bogusky and may have baby carrots packaged in Doritos-like bags and sold out of vending machines in schools.

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