Rebranding Baby Carrots As ‘Junk Food’
A new marketing campaign aims to promote a healthy snack alternative to school children.
The billion dollar salty snack food industry has just got a worthy competitor in the form of the humble baby carrot. Nearly 50 baby carrot growers have initiated a new marketing campaign that aims to target the lunch boxes of school children across the US. The campaign has been created by Crispin Porter + Bogusky and may have baby carrots packaged in Doritos-like bags and sold out of vending machines in schools.
USA Today speculates on how the ad agency will market baby carrots:
Imagine baby carrots: