A recent profile of founder Joshua Kaiser highlights some interesting facts about the world of tea, and shows how consumption habits are changing around the world.

America is still primarily a coffee culture, but a dedicated fan base of tea drinkers is steadily growing. Fast Company’s recent profile of Rishi Tea founder Joshua Kaiser highlights some interesting facts about the world of tea, and shows how consumption habits are changing:

Of organic tea, Kaiser says, “In America, it’s the fastest growing section of the tea industry.” But the United States is not the only one demanding progressive teas from organic and fair trade farms. “The market for organic tea is emerging in Asia at a very rapid rate. When we look at the young market, the young consumers in Asia in Hong Kong, Singapore, and all over Southeast Asia, we see a trend for organic, green tea and some emerging awareness of fair trade.”

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