In Brief

A new trend promises to be a win-win scenario for small businesses and unemployed workers alike.

A growing trend is emerging in the US that promises to give jobs to unemployed workers in small, rural areas of the country. Under “ruralsourcing,” work is outsourced to unemployed people in small towns where the cost of living is low, enabling companies to pay less than they would to workers in urban areas – thus being able to cut their own costs and still keep jobs in the country. This helps them negate disadvantages such as different time zones and communication issues that come with outsourcing to other countries. Onshore Technology Services and CrossUSA are two such companies that provide ruralsourcing solutions by recruiting minimum-wage or older workers from mid-sized cities with low living costs and training them to handle higher-end jobs for their clients.

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