SECCA’s New Multimedia Influenced Logo

SECCA’s New Multimedia Influenced Logo
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The Southeastern Center for Contemporary Art's new animated branding was inspired by the modern media landscape.

Naresh Kumar
  • 19 august 2010

The Southeastern Center for Contemporary Art’s new animated logo has brand designers taking notice. Designed by Pentagram, the logo’s letters fluctuate back and forth and accurately reflect SECCA’s identity as an ever evolving institution that changes the contents of their space with each visiting exhibition and community program.

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