ShopAlerts: Location Based Mobile Marketing

ShopAlerts: Location Based Mobile Marketing

A new service uses spacially triggered messages to allow retailers to advertise their products.

Naresh Kumar
  • 20 august 2010

ShopAlerts is a new location-based mobile marketing platform that enables retailers to send text messages to consumers when they are in specific “geo-fenced” locations. Customers have to opt-in to a retailer’s mobile alerting system and as soon as they are within the vicinity of the retail store, the store sends a location-triggered message to the customer advertising new promotions, products or discounts.

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