In Brief

A touchscreen device rewards participants for mental prowess rather than accepting cash.

The Juicy Drench brand of flavored water drinks has launched a series of intelligent vending machines throughout the UK, set for 1-2 day stops in high traffic areas within London, Bristol, Manchester, and Birmingham. These vending machines do not accept cash, rather they prompt participants to engage in mentally challenging touchscreen games designed to test alertness and memory. The concept is intended to demonstrate the importance of hydration to successful completion of similar challenges, dispensing a bottle of a Juicy Drench at the end of the game-like interaction.

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