Spirit Airlines Sells Its Soul

Spirit Airlines Sells Its Soul

How one company nickle and dimes rather than surprises and delights.

Piers Fawkes, PSFK
  • 13 august 2010

At first the ticket to Detroit from New York seemed like such a deal. The price advertised on Kayak ($200) was nearly four times less than the flights offered by alternative carriers. But as we went through the purchase we realized that Spirit was charging for absolutely everything they could on the plane: for the seat you chose, to luggage and even to bags in the overhead locker. Our ticket fares almost doubled to $360 each just to have the most modest of flights.

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