Stalking Your Way To A More Effective Display Ad
Retargeting may provide advertisers with a more powerful method of advertising.
You may soon notice that those boots you decided against purchasing pre-season may be stalking you. The boots you may have added to your online shopping cart – but didn't actually complete the purchase of – may begin to follow and court you with promises of a discount or other purchase incentive, even as you move on to visiting other sites. A recent piece on Wired discusses re-targeting: the technique that facilitates this form of highly personalized and targeted display advertising. UK brands like Office and Halfords have begun to employ the technology, which is provided by companies like Criteo and Struq.