A new technology combines online surveys with real-time rankings

All Our Ideas, a new project out of Princeton University, combines traditional sociological research methodology with new approaches to online crowdsourcing. At the core of the project is a tool that allows an organization to establish a website where respondents contribute and rank ideas at the same time. According to team leader Matthew Salganik,

“This is a hybrid method that combines the quantifiability of surveys with the openness to new ideas that comes from interviews and focus groups. Recent advances in web-based computing make it possible. It’s something that we probably couldn’t have done just five years ago.”

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