The Hyperactive And Hyperpassive World Of Location-Based Services

The Hyperactive And Hyperpassive World Of Location-Based Services

David Berkowitz explains how, thanks to a range of mobile apps, marketers are able to target all types of users.

Naresh Kumar
  • 27 august 2010

In his column in Advertising Age, David Berkowitz of digital marketing agency 360i says that mobile apps are redefining loyalty programs and finally catering to both the hyperactive and hyperpassive users of location-based services. On one hand is the hyperactive consumer who literally ‘checks-in’ everywhere he goes, broadcasting his personal reviews and recieving loads of points, badges and tangible rewards. For such a user, David suggests the SCVNGR app.

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