Thoughts and insights gleaned from design experience firm Method's "Gaming For Behavior Change."

Design experience firm Method has been publishing a series of explorations in human-centered design called 10×10. The most recent installation, Gaming for Behavior Change captures insight into the nature of game mechanics, and how these mechanics engage individuals in ways that are important for all interaction designers to consider. Below are the four critical attributes of games the report covers, alongside our further insight on how these concepts impact design and behavior.

Make it fun and entertaining. Nintendo’s Wii console engages people in exercise through a new and entertaining game experience. Exercise is a by-product of the experience, which is perceived as play rather than work. Nintendo effectively converted “no pain, no gain” into “have fun, will exercise.”

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in