This Is Your Community: Tokyo Coyote Responds To PSFK Future Of Health Report

This Is Your Community: Tokyo Coyote Responds To PSFK Future Of Health Report
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A retail space promotion designed to spread awareness of global health needs and to raise funds for developing outreach programs.

Scott Lachut, PSFK Labs
  • 5 august 2010


09 foh tokyo coyote concepts

this is yuour community 1

This Is Your Community

A retail space promotion designed to spread awareness of global health needs and to raise funds for developing outreach programs. In this initiative, aid workers in the field become celebrated local heroes for their services and accomplishments. Projections on domestic retail space interiors and exteriors call out critical info that highlights the daily life of workers and those in need. These infographic, sculptural forms literally shed light on heroes from the local community who are working to alleviate global health needs in communities afar. The projections act as a call to action that develops a compelling, metaphoric connection between communities. The robust textual forms drape over spaces and objects that are included in a program partnership with proceeds to assist with ongoing support.

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