PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:

Rethinking Strategy, Planning & Agency Roles

The Planner Survey 2010 Do We Need a New Definition of Creativity? The Sociology Behind SXSW Panel Picking Communication in Open Innovation Crafting Fictional Personas with the Language of Facebook Radical Collaboration: Making Digital Work (from Boulder Digital Works) 5 Rules for How to Make Things Go Viral Using the ‘Bored at Work’ Network to Help Things go Viral Is the Web Really Dead? People Pay for Their Definition of Value – Not Yours Media’s Various Roles Beyond Planning & Buying Agencies Divided on Where to House Mobile Units The Time is Now to Take Shopper Marketing Beyond the Store

Innovation, Creativity, New Brand Work

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